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“Its subtle yet flavoursome taste would appeal to just about any beer lover. This is definitely a politician’s beer.“ O Sydney has signaled the arrival of summer by raising its temperature the last few days. In response, Asahi signals the arrival of Asahi Super Dry Extra Cold Bar by lowering the temperature of its beers. Opening its doors to the media on Friday 24 October 2014, this bar is giving Sydney’s most discerning beer drinkers the opportunity to taste the Asahi Super Dry and Asahi Super Dry Black poured fresh at sub-zero temperatures. It’s a cool Friday evening and with a kind invitation from Haystac PR agency, I am here with Thelonius to check out this icy cold beer from the Land of the Rising Sun. Asahi Super Dry Extra Cold Bar, Sydney. Asahi Super Dry temperature control at below 0 degrees Celcius We nudge to the front of the bar counter and the digital display indicates our beers are chilled to minus 2.2 degrees Celsius, well below the zero degree Celsius adherence each Asahi beer is served. Beer glasses are also chilled to zero degree Celsius in icy cold water baths.
Seductive Asahi ads are continuously being replayed on overhead TV monitors. While the bartenders are busy pulling off beer after beer, a DJ is busy pumping out hit after hit. Girls have beer talk too.
Asahi Super Dry Extra Cold Bar Speaking of the excitement surrounding the launch of these premium Asahi beverages, Marketing Manager Michael Vousden anticipates a steady flow of beer enthusiasts throughout the hotter months. “By chilling Asahi Super Dry beers to minus two degrees Celsius, the beer head maintains its high bubble density for longer, creating a smoother texture and ultimately makes it more refreshing. We are looking forward to sharing the Asahi experience with as ay people as possible this summer” he adds. Asahi Super Dry Extra Cold Bar, 37 Bligh street, Sydney ChopinandMysaucepan attended the opening launch of the Asahi Super Dry Extra Cold Bar courtesy of Haystac PR agency and received complimentary gifts from Asahi. All views and opinions on this blog post are our own.
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ChopinandMysaucepan supports the responsible consumption of alcohol. If you think you may be adversely affected by the contents of this blog post and require counselling, please visit DrinkWise Australia‘s website. Asahi Super Dry Extra Cold Bar 37 Bligh street, Sydney New South Wales This pop-up bar will be open from Friday 24 October 2014 through to Friday 23 January 2015.
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Opening hours:4pm to 10pm Monday – Wednesday, 12pm to 10pm Thursday – Saturday.